Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising, Paperback / softback Book

Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising Paperback / softback

Description

Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising.

This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content.

Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Information

  • Format: Paperback / softback
  • Pages: 216 pages
  • Publisher: SAGE Publications Inc
  • Publication Date:
  • Category: Advertising
  • ISBN: 9781412980531

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