Ad Critique : How to Deconstruct Ads in Order to Build Better Advertising Paperback
by Nancy R. Tag
Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising.
This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content.
Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
- Format: Paperback
- Pages: 216 pages
- Publisher: SAGE Publications Inc
- Publication Date: 13/02/2012
- Category: Advertising
- ISBN: 9781412980531
- PDF from £44.87
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