Marketing In and For a Sustainable Society Hardback
Edited by Naresh K. (Georgia Institute of Technology, USA) Malhotra
Part of the Review of Marketing Research series
Hardback
Description
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
Information
-
Out of stock
- Format:Hardback
- Pages:248 pages
- Publisher:Emerald Publishing Limited
- Publication Date:05/07/2016
- Category:
- ISBN:9781786352828
Information
-
Out of stock
- Format:Hardback
- Pages:248 pages
- Publisher:Emerald Publishing Limited
- Publication Date:05/07/2016
- Category:
- ISBN:9781786352828