The Vulnerable Consumer : Beyond the Poor and the Elderly
Angela Y. (Northwestern University, USA) Lee
Pre-Order
Format: Book (Hardback)
Review of Marketing Research
Naresh K. (Georgia Institute of Technology, USA) Malhotra
Available to Order - This title is available to order, with delivery expected within 2 weeks
Format: Book (Hardback)
£85.99
£85.65
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Hardback)
Add to Basket
Marketing In and For a Sustainable Society
Naresh K. (Georgia Institute of Technology, USA) Malhotra
Out of stock
Format: Book (Hardback)
Toward a Better Understanding of the Role of Value in Markets and Marketing
Stephen L. Vargo
Out of stock
Format: Book (Hardback)
Qualitative Consumer Research
Naresh K. (Georgia Institute of Technology, USA) Malhotra
Out of stock
Format: Book (Hardback)
Review of Marketing Research
Naresh K. Malhotra
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
Review of Marketing Research : Special Issue - Marketing Legends
Naresh Malhotra - USE 0493
Out of stock
Format: Book (Hardback)
Shopper Marketing and the Role of in-Store Marketing
Dhruv Grewal
Out of stock
Format: Book (Hardback)
Continuing to Broaden the Marketing Concept
Dawn (Vanderbilt University, USA) Iacobucci
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
Innovation and Strategy
Rajan (Mays Business School, Texas A&M University, USA) Varadarajan
Out of stock
Format: Book (Hardback)
Marketing in a Digital World
Aric (University of Illinois, USA) Rindfleisch
Out of stock
Format: Book (Hardback)
Taboo Issues in Social Science : Questioning Conventional Wisdom
Anthony Walsh
Out of stock
Format: Book (Hardback)
Measurement in Marketing
Naresh K. (Georgia Institute of Technology, USA) Malhotra
Available to Order - This title is available to order, with delivery expected within 2 weeks
Format: Book (Hardback)
£78.99
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Hardback)
Add to Basket
Artificial Intelligence in Marketing
Naresh K. (Georgia Institute of Technology, USA) Malhotra
Out of stock
Format: Book (Hardback)
Marketing Accountability for Marketing and Non-Marketing Outcomes
V. (Indian School of Business, India) Kumar
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
