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Industrial Marketing Research : Management and Technique, Paperback / softback Book

Industrial Marketing Research : Management and Technique Paperback / softback

Part of the Routledge Library Editions: Marketing series


The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research.

It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.


  • Format: Paperback / softback
  • Pages: 290 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Market research
  • ISBN: 9781138972650

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