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Advertising and Violence : Concepts and Perspectives, EPUB eBook

Advertising and Violence : Concepts and Perspectives EPUB

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Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society.

The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface.

The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

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