Marketing : Concepts and Strategies, Paperback Book

Description

The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective.

In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.

Information

  • Format: Paperback
  • Pages: 816 pages
  • Publisher: Cengage Learning EMEA
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9781473725126

£52.99

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