Marketing : Concepts and Strategies Paperback
The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective.
In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.
- Format: Paperback
- Pages: 816 pages
- Publisher: Cengage Learning EMEA
- Publication Date: 15/04/2016
- Category: Sales & marketing management
- ISBN: 9781473725126