Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry PDF
by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
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Description
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant.
This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices.
We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D.
Our findings are illustrated by cases from Europe, the US, and Asia.
Information
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Download - Immediately Available
- Format:PDF
- Publisher:Springer Berlin Heidelberg
- Publication Date:19/02/2008
- Category:
- ISBN:9783540776369
Other Formats
- PDF from £61.20
- Hardback from £49.15
- Paperback / softback from £51.59
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Springer Berlin Heidelberg
- Publication Date:19/02/2008
- Category:
- ISBN:9783540776369
