Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry Paperback / softback
by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz
Paperback / softback
Description
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade.
This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices.
We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:186 pages, 10 Tables, black and white; 47 Illustrations, black and white; XVI, 186 p. 47 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:02/11/2010
- Category:
- ISBN:9783642096389
Other Formats
- PDF from £38.24
- Hardback from £49.15
Information
-
Item not Available
- Format:Paperback / softback
- Pages:186 pages, 10 Tables, black and white; 47 Illustrations, black and white; XVI, 186 p. 47 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:02/11/2010
- Category:
- ISBN:9783642096389
