Advertising Progress : American Business and the Rise of Consumer Marketing Paperback / softback
by Pamela Walker (Professor Emerita, University of Colorado at Denver) Laird
Part of the Studies in Industry and Society series
Paperback / softback
Description
Selected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1998.
Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920.
She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible.
Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised.
Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy).
Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:506 pages, 30 Illustrations, black and white
- Publisher:Johns Hopkins University Press
- Publication Date:11/03/2020
- Category:
- ISBN:9781421434179
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:506 pages, 30 Illustrations, black and white
- Publisher:Johns Hopkins University Press
- Publication Date:11/03/2020
- Category:
- ISBN:9781421434179
