Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Beyond the Familiar : Long-Term Growth through Customer Focus and Innovation, Hardback Book

Beyond the Familiar : Long-Term Growth through Customer Focus and Innovation Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out.

At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth.

The problem the book addresses is how to achieve this.

The authors identify five key steps using their framework for success: Offer a clear, relevant customer promiseBuild customer trust by reliably delivering that promiseContinuously improve the promise, while still reliably delivering itDrive the market by innovating beyond the familiarSupport all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation.

Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

Information

Save 7%

£19.99

£18.45

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information