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Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions, EPUB eBook

Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions EPUB

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A manual for anyone wishing to market higher or further education.

It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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