Relationship Building in Public Relations Hardback
by Petra Theunissen, Helen Sissons
Part of the Routledge Research in Public Relations series
Hardback
Description
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.
Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships.
Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking.
Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.
Information
-
Out of stock
- Format:Hardback
- Pages:220 pages, 60 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:25/09/2017
- Category:
- ISBN:9781138183230
Other Formats
- PDF from £35.09
- EPUB from £35.09
- Paperback / softback from £39.99
Information
-
Out of stock
- Format:Hardback
- Pages:220 pages, 60 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:25/09/2017
- Category:
- ISBN:9781138183230
