Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The New PR : An Insider's Guide to Changing the Face of Public Relations, Paperback / softback Book

The New PR : An Insider's Guide to Changing the Face of Public Relations Paperback / softback

Paperback / softback

Item not Available

Description

Everyone's heard of public relations, but what exactly is it?

Even among PR professionals, there's no real consensus.

New technologies, new media, and new corporate thinking have caused even more confusion.

The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies.

Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results.

Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers.

Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.

Information

Save 3%

£12.99

£12.49

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information