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Raising the Corporate Umbrella : Corporate Communications in the Twenty-First Century, Paperback / softback Book

Raising the Corporate Umbrella : Corporate Communications in the Twenty-First Century Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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Corporate communications are now hugely important in the success of companies and organisations.

Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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