Ethnic Cultures of the World : A Statistical Reference Hardback
by Philip Parker
Part of the Cross-Cultural Statistical Encyclopedia of the World series
Hardback
Description
This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions.
Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation.
Ethnic culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world.
Over 120,000 statistics are provided for over 400 ethnic groups covering a number of social, economic, and business variables.
A significant review of literature is also included.
Information
-
Out of stock
- Format:Hardback
- Pages:424 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:25/02/1997
- Category:
- ISBN:9780313297670
Information
-
Out of stock
- Format:Hardback
- Pages:424 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:25/02/1997
- Category:
- ISBN:9780313297670