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Promo, Mixed media product Book

Promo Mixed media product

Mixed media product

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Description

Created through a 'student-tested, faculty-approved' review process with students and faculty, "Promo" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. "Promo" employs relevant ads, exhibits, and photographs to capture your students' interest and through its concise writing style, gives them a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries.

Information

  • Item not Available

  • Format:Mixed media product
  • Pages:368 pages
  • Publisher:Cengage Learning, Inc
  • Publication Date:
  • Category:
  • ISBN:9780538473279

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Information

  • Item not Available

  • Format:Mixed media product
  • Pages:368 pages
  • Publisher:Cengage Learning, Inc
  • Publication Date:
  • Category:
  • ISBN:9780538473279