Exploring Public Relations : Global Strategic Communication Paperback / softback
by Ralph Tench, Liz Yeomans
Paperback / softback
Description
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field.
It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:608 pages
- Publisher:Pearson Education Limited
- Publication Date:11/04/2017
- Category:
- ISBN:9781292112183
Information
-
Item not Available
- Format:Paperback / softback
- Pages:608 pages
- Publisher:Pearson Education Limited
- Publication Date:11/04/2017
- Category:
- ISBN:9781292112183