Social Media : How to Engage, Share, and Connect, Paperback / softback Book

Social Media : How to Engage, Share, and Connect Paperback / softback


Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools.

Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals


  • Format: Paperback / softback
  • Pages: 248 pages, 66 Illustrations, black and white
  • Publisher: Rowman & Littlefield
  • Publication Date:
  • Category: Communication studies
  • ISBN: 9781538110799

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