Integrated Marketing Communication : Creative Strategy from Idea to Implementation Hardback
by Robyn Blakeman
Hardback
Description
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats.
The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:392 pages
- Publisher:Rowman & Littlefield
- Publication Date:22/06/2023
- Category:
- ISBN:9781538176320
Other Formats
- Paperback / softback from £39.09
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:392 pages
- Publisher:Rowman & Littlefield
- Publication Date:22/06/2023
- Category:
- ISBN:9781538176320