Integrated Marketing Communication : Creative Strategy from Idea to Implementation Paperback / softback
by Robyn Blakeman
Paperback / softback
Description
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats.
The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:392 pages
- Publisher:Rowman & Littlefield
- Publication Date:22/06/2023
- Category:
- ISBN:9781538176337
Other Formats
- Hardback from £87.85
- Paperback / softback from £39.09
£50.00
£44.85
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:392 pages
- Publisher:Rowman & Littlefield
- Publication Date:22/06/2023
- Category:
- ISBN:9781538176337