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The Disney Princess Phenomenon : A Feminist Analysis, Hardback Book

The Disney Princess Phenomenon : A Feminist Analysis Hardback

Hardback

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The Disney Princesses are a billion-dollar industry, known and loved by children across the globe.

Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences.

Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media.

Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.

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