Going Global : Enterprise 02.02 Paperback / softback
by Roger Cartwright
Part of the Express Exec series
Paperback / softback
Description
Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. Includes a glossary of key concepts and a comprehensive resources guide
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:118 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:10/01/2002
- Category:
- ISBN:9781841123165
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:118 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:10/01/2002
- Category:
- ISBN:9781841123165
