Decoding Branding : A Complete Guide to Building and Revamping Brands in the Age of Disruption Hardback
by Royce Yuen
Hardback
Description
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape.
Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries.
A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment.
Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Information
-
Out of stock
- Format:Hardback
- Pages:234 pages, 15 Line drawings, black and white; 65 Halftones, black and white; 80 Illustrations, black
- Publisher:Taylor & Francis Ltd
- Publication Date:01/06/2021
- Category:
- ISBN:9781138802667
Other Formats
- EPUB from £33.29
- PDF from £33.29
- Paperback / softback from £36.99
Information
-
Out of stock
- Format:Hardback
- Pages:234 pages, 15 Line drawings, black and white; 65 Halftones, black and white; 80 Illustrations, black
- Publisher:Taylor & Francis Ltd
- Publication Date:01/06/2021
- Category:
- ISBN:9781138802667
