Qualitative Consumer and Marketing Research Paperback / softback
by Russell W. Belk, Eileen Fischer, Robert Kozinets
Paperback / softback
Description
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research.
The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies.
With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Sage Publications Ltd
- Publication Date:14/12/2012
- Category:
- ISBN:9780857027672
Other Formats
- Hardback from £139.00
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Sage Publications Ltd
- Publication Date:14/12/2012
- Category:
- ISBN:9780857027672