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Research in Consumer Behavior, Hardback Book

Research in Consumer Behavior Hardback

Edited by Russell W. Belk

Part of the Research in Consumer Behavior series

Hardback

Out of stock

Description

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods.

The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.

The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Information

  • Out of stock

  • Format:Hardback
  • Pages:286 pages
  • Publisher:Emerald Publishing Limited
  • Publication Date:
  • ISBN:9780762313044
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Information

  • Out of stock

  • Format:Hardback
  • Pages:286 pages
  • Publisher:Emerald Publishing Limited
  • Publication Date:
  • ISBN:9780762313044

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