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Consumption in Marketizing Economies, Hardback Book

Consumption in Marketizing Economies Hardback

Edited by Clifford Schultz, Guliz Ger

Part of the Research in Consumer Behavior series

Hardback

Description

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam.

Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.

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£83.99

 
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