International Marketing and Purchasing : From Marketing-mix to Relationships and Networks Hardback
Edited by Pervez N. Ghauri
Part of the Advances in International Marketing series
Hardback
Description
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP).
This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting.
This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments.
The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
Information
-
Out of stock
- Format:Hardback
- Pages:356 pages
- Publisher:Emerald Publishing Limited
- Publication Date:21/01/2000
- Category:
- ISBN:9780762303182
Information
-
Out of stock
- Format:Hardback
- Pages:356 pages
- Publisher:Emerald Publishing Limited
- Publication Date:21/01/2000
- Category:
- ISBN:9780762303182
