Measurement and Research Methods in International Marketing
Marko Sarstedt
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Reviving Traditions in Research on International Market Entry
S. Tamer Cavusgil
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MSU Contributions to International Business and Innovation
Tamer Cavusgil
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Research on International Service Marketing : A State of the Art
Pieter Pauwels
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International Marketing in the Fast Changing World
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International Marketing and Purchasing : From Marketing-mix to Relationships and Networks
S. Tamer Cavusgil
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Globalization, the Multinational Firm, and Emerging Economies
Attila Yaprak
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New Directions in International Advertising Research
S. Tamer Cavusgil
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Study Abroad : Perspectives and Experiences from Business Schools
G. Tomas M. Hult
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Research on International Service Marketing : A State of the Art
Pieter Pauwels
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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
S. Tamer Cavusgil
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International Marketing Research : Opportunities and Challenges in the 21st Century
Alex Rialp
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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
K. Scott Swan
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International Marketing in Fast Changing Environment
Bryan Jean
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