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Ribbon Culture : Charity, Compassion and Public Awareness, Paperback / softback Book

Ribbon Culture : Charity, Compassion and Public Awareness Paperback / softback

Paperback / softback

Description

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity.

It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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