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Multinationals and Global Consumers : Tension, Potential and Competition, PDF eBook

Multinationals and Global Consumers : Tension, Potential and Competition PDF

Edited by T. Chan, G. Cui

Part of the AIB Southeast Asia series

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International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns.

The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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