Loyalty Programs : Generalizations on Their Adoption, Effectiveness and Design Paperback / softback
by Tammo H.A. Bijmolt, Matilda Dorotic, Peter C. Verhoef
Part of the Foundations and Trends (R) in Marketing series
Paperback / softback
Description
Loyalty Programs provides an overview of extant research on loyalty programs, derive generalizations on the effectiveness and best design of loyalty programs, and highlight avenues for further research.
It supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance.
Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:80 pages
- Publisher:now publishers Inc
- Publication Date:18/11/2011
- Category:
- ISBN:9781601985002
Information
-
Item not Available
- Format:Paperback / softback
- Pages:80 pages
- Publisher:now publishers Inc
- Publication Date:18/11/2011
- Category:
- ISBN:9781601985002