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Luxury Fashion Branding : Trends, Tactics, Techniques, Hardback Book

Luxury Fashion Branding : Trends, Tactics, Techniques Hardback

Hardback

Out of stock

Description

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.

It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Information

  • Out of stock

  • Format:Hardback
  • Pages:352 pages, XX, 352 p.
  • Publisher:Palgrave Macmillan
  • Publication Date:
  • Category:
  • ISBN:9780230521674

Other Formats

£59.99

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Information

  • Out of stock

  • Format:Hardback
  • Pages:352 pages, XX, 352 p.
  • Publisher:Palgrave Macmillan
  • Publication Date:
  • Category:
  • ISBN:9780230521674