Branding the Nation, the Place, the Product Paperback / softback
Edited by Ulrich (University of Graz, Austria) Ermann, Klaus-Jurgen (University of Graz, Austria) Hermanik
Part of the Routledge Studies in Human Geography series
Paperback / softback
Description
Branding is a profoundly geographical type of commodification process.
Many things become commodities that are compared and valuated on markets around the globe.
Places such as cities or regions, countries and nations attempt to acquire visibility through branding.
Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value.
Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding.
In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined.
To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:166 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/12/2019
- Category:
- ISBN:9780367884871
Information
-
Out of stock
- Format:Paperback / softback
- Pages:166 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/12/2019
- Category:
- ISBN:9780367884871
