Exploring Business Language and Culture Paperback / softback
Edited by Urszula Michalik, Pawel Zakrajewski, Iwona Sznicer, Anna Stwora
Part of the Second Language Learning and Teaching series
Paperback / softback
Description
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business.
The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context.
The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity.
They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching.
They are concerned with business culture as well, including business ethics and representations of business in popular culture.
Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments.
Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.
Information
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Out of stock
- Format:Paperback / softback
- Pages:274 pages, 15 Illustrations, color; 5 Illustrations, black and white; XV, 274 p. 20 illus., 15 illus
- Publisher:Springer Nature Switzerland AG
- Publication Date:02/11/2021
- Category:
- ISBN:9783030585532
Information
-
Out of stock
- Format:Paperback / softback
- Pages:274 pages, 15 Illustrations, color; 5 Illustrations, black and white; XV, 274 p. 20 illus., 15 illus
- Publisher:Springer Nature Switzerland AG
- Publication Date:02/11/2021
- Category:
- ISBN:9783030585532
