Routledge Library Editions: Consumer Behaviour Multiple-component retail product
by Various
Part of the Routledge Library Editions: Consumer Behaviour series
Multiple-component retail product
Description
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour.
Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
Information
-
Out of stock
- Format:Multiple-component retail product
- Pages:1308 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2014
- Category:
- ISBN:9781138792760
Information
-
Out of stock
- Format:Multiple-component retail product
- Pages:1308 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2014
- Category:
- ISBN:9781138792760
