Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history, Hardback Book

From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history Hardback

Hardback

Out of stock

Description

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Information

Other Formats

£44.99

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information