From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history PDF
by W. Zhiyan, J. Borgerson, J. Schroeder
Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
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Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:08/10/2013
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- ISBN:9781137276353
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Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:08/10/2013
- Category:
- ISBN:9781137276353