Product Innovation in the Global Fashion Industry Hardback
Edited by Byoungho Jin, Elena Cedrola
Part of the Palgrave Studies in Practice: Global Fashion Brand Management series
Hardback
Description
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.
In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:145 pages, 14 Illustrations, color; 5 Illustrations, black and white; XIX, 145 p. 19 illus., 14 illu
- Publisher:Palgrave Macmillan
- Publication Date:28/11/2017
- Category:
- ISBN:9781137523488
Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:145 pages, 14 Illustrations, color; 5 Illustrations, black and white; XIX, 145 p. 19 illus., 14 illu
- Publisher:Palgrave Macmillan
- Publication Date:28/11/2017
- Category:
- ISBN:9781137523488
