Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage
Linden Brown
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Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Malcolm McDonald
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Understanding Service Consumers
Jochen (Nus, S'pore) Wirtz
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Positioning Services In Competitive Markets
Jochen (Nus, S'pore) Wirtz
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Developing Service Products And Brands
Jochen (Nus, S'pore) Wirtz
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Pricing Services And Revenue Management
Jochen (Nus, S'pore) Wirtz
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Service Marketing Communications
Jochen (Nus, S'pore) Wirtz
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Designing Customer Service Processes
Jochen (Nus, S'pore) Wirtz
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Balancing Capacity And Demand In Service Operations
Jochen (Nus, S'pore) Wirtz
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Crafting The Service Environment
Jochen (Nus, S'pore) Wirtz
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Managing People For Service Advantage
Jochen (Nus, S'pore) Wirtz
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£8.95
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Managing Customer Relationships And Building Loyalty
Jochen (Nus, S'pore) Wirtz
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Designing Complaint Handling And Service Recovery Strategies
Jochen (Nus, S'pore) Wirtz
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