Global Brand Management : A Guide to Developing, Building & Managing an International Brand
Laurence Minsky
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The Official CIM Coursebook : Strategic Marketing Decisions 2008-2009
Isobel Doole
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Regulating Content on Social Media : Copyright, Terms of Service and Technological Features
Corinne Tan
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Digital Sport Marketing : Concepts, Cases and Conversations
Alan ('Teach' Consultancy, UK) Seymour
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Leading the Sales Force : A Dynamic Management Process
Rene Y. Darmon
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New Consumer Marketing : Managing a Living Demand System
Susan (Cranfield School of Management) Baker
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The Anonymous Elect : Market Research Through Online Access Panels
Andrei Postoaca
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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing
Roman Hiebing
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A Culture of Credit : Embedding Trust and Transparency in American Business
Rowena Olegario
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The Affluent Consumer : Marketing and Selling the Luxury Lifestyle
Ronald D. Michman
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Achieving a Strategic Sales Focus : Contemporary Issues and Future Challenges
Kenneth (Senior Lecturer in Marketing, Senior Lec Le Meunier-FitzHugh
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Selling Science: How To Use Business Skills To Win Support For Scientific Research
Steven (National Physical Laboratory, Uk) Judge
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Marketing Management and Communications in the Public Sector
Martial (Swiss Graduate School of Public Administration, Swi Pasquier
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Marketing and Supply Chain Management : A Systemic Approach
Dimitris Folinas
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Entrepreneurial Marketing : How to Develop Customer Demand
Edwin J. Nijssen
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The Marketing Power of Emotion
John (Professor Emeritus of BusinessSenior Associate of O'Shaughnessy
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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History Of Marketing Science, The
Russell S (New York Univ, Usa) Winer
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Building a Buzz : Libraries and Word-of-mouth Marketing
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Public Relations and the Public Interest
Jane Johnston
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Marketing Management: A Strategic, Decision-Making Approach
John Mullins
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Churchill/Ford/Walker's Sales Force Management
Mark Johnston
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Principles & Practice Of Marketing
David Jobber
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