Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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The Impact Challenge : Reframing Sustainability for Businesses
Alessia (Pine Bridge Investments, NY, United States) Falsarone
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Impact Investing at a Crossroads : A Pathway Forward
John Forrer
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert Ebo Hinson
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Socratic Dialogue : Voicing Values
Sira Abenoza
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Promise, Pitfalls, and Potential of Social Entrepreneurship : Positive Change Unleashed
Sheila Cannon
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Sustainable Marketing Planning
Neil Richardson
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Data Science for Supply Chain Forecasting
Nicolas Vandeput
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt
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Irreplaceable Service Manager : 90 Day Road Map to Your Best Fixed-Op's Month Ever
Chris Collins
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Strategic Marketing Management
Alexander Chernev
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