Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Brandsplaining : Why Marketing is (Still) Sexist and How to Fix It
Jane Cunningham
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Storynomics : Story Driven Marketing in the Post-Advertising World
Robert McKee
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Ogilvy on Advertising
David Ogilvy
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The Attention Merchants : The Epic Struggle to Get Inside Our Heads
Tim (Atlantic Books) Wu
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Words that Sell, Revised and Expanded Edition
Richard Bayan
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100 Posters That Changed The World
Colin T. Salter
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All-American Ads of the 80s
Steven Heller
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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No Logo
Naomi Klein
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All-American Ads of the 60s
Steven Heller
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Excellence in Advertising
Leslie Butterfield
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All-American Ads of the 90s
Steven Heller
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Creative Demons and How to Slay Them
Richard Holman
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The Advertising Effect: How to Change Behaviour
Adam (, Chief Strategy Officer, CumminsRoss) Ferrier
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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From Those Wonderful Folks Who Gave You Pearl Harbor : Front-Line Dispatches from the Advertising War
Jerry Della Femina
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Scientific Advertising
Claude Hopkins
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The Anti-Capitalist Book of Fashion
Tansy E. Hoskins
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The Illusion of Choice : 16 1/2 psychological biases that influence what we buy
Richard Shotton
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Creative Blindness (And How To Cure It) : Real-life stories of remarkable creative vision
Dave Trott
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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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Copywriting Is... : 30-or-so Thoughts on Thinking like a Copywriter
Andrew Boulton
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