The Soap Brand Record And Trade Mark Manual
Leebert Lloyd [From Old Cat Lamborn
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Billboard Advertising in St. Louis : Report of the Signs and Billboards Committee of the Civic League
Civic League of Saint Louis Signs an
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Entrepreneurial Cosplay : Creating Identity, Building Identity, Brand and Business Acumen
Elizabeth Gackstetter (Drury University, USA) Nichols
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UX Writing : Designing User-Centered Content
Jason C.K. (Texas Tech University, USA) Tham
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Cutting the Cost of Confusion : Eliminate the High Price of Failure to Communicate
Richard Layton
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Crisis Response Advertising : Insights and Implications from COVID-19
Frauke (University of Nebraska-Lincoln, USA) Hachtmann
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Artificial Intelligence, Strategic Communicators and Activism
Lukasz (University of New South Wales, Sydney, Australia) Swiatek
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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£145.00
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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From Grassroots to Greatness : 13 Rules to Build Iconic Brands with Community Led Growth
Lloyed Lobo
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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£25.99
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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£69.00
£65.15
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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£92.00
£85.99
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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