Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
Anubhav (Jaipuria Institute of Management Lucknow, India) Mishra
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Hanne Elliot Fønss Nielsen
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A Philosophy of Communication of Social Media Influencer Marketing : The Banality of the Social
Kati E. Sudnick
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Influencer Marketing Applications Within the Metaverse
Rohit Bansal
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Analysing Web Traffic : A Case Study on Artificial and Genuine Advertisement-Related Behaviour
Agnieszka Jastrzebska
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The Customer Century : Lessons from World Class Companies in Integrated Communications
Anders Gronstedt
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Advertising Media Planning, Seventh Edition
Roger Baron
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Global Advertising in a Global Culture
Thomas H. P. Gould
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The Art of Plain Speaking : How to Write and Speak in a Way that Will Impress the People that Matter
Charlie (Bullfinch Media, UK) Corbett
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£135.00
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Law & Advertising : A Guide to Current Legal Issues
Dean K. Fueroghne
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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£215.00
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Semiotics, Marketing and Communication : Beneath the Signs, the Strategies
J. Floch
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Epica Book 29 : Creative Communications
Epica Awards
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