Advertising in New Formats and Media : Current Research and Implications for Marketers
Patrick (University of Antwerp, Belgium) Pelsmacker
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Strategic Stakeholder Engagement
Chris (Anastasi London Ltd, UK) Anastasi
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Add to BasketHow to Measure and Manage Your Corporate Reputation
Terry Hannington
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£135.00
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Add to BasketGame Theory in Management : Modelling Business Decisions and their Consequences
Michael Hatfield
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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Advertising : Types of Methods, Perceptions & Impact on Consumer Behavior
Lucas Barreau
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The Value of Design in Retail and Branding
Katelijn (Hasselt University, Belgium) Quartier
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Advertising & IMC with MyMarketingLab
Sandra E. Moriarty
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£60.82
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Advertising Strategy : A Communication Theory Approach
Larry Percy
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Making Pictures in Our Heads : Government Advertising in Canada
Jonathan Rose
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Advertising in the 60s : Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade
Hazel G. Warlaumont
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Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch
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£233.99
£213.59
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£127.49
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£73.99
£70.99
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Adcult USA : The Triumph of Advertising in American Culture
James B. Twitchell
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£88.00
£75.05
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Add to BasketAdvertising at War : Business, Consumers, and Government in the 1940s
Inger L Stole
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£92.35
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Add to BasketAunt Jemima, Uncle Ben, and Rastus : Blacks in Advertising, Yesterday, Today, and Tomorrow
Marilyn Kern Foxworth
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Advertising and the Transformation of American Society, 1865-1920
James Norris
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The American Trojan Horse : U.S. Television Confronts Canadian Economic and Cultural Nationalism
Barry Berlin
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The Ad Men and Women : A Biographical Dictionary of Advertising
Edd C. Applegate
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