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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More - Book

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Public Relations Planning : A Practical Guide for Strategic Communication - Book

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Advertising and Integrated Brand Promotion - Book

Advertising and Integrated Brand Promotion

Richard (Montana State University - Bozeman) Semenik

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£75.99

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Advertising Account Planning : Planning and Managing an IMC Campaign - Book

Advertising Account Planning : Planning and Managing an IMC Campaign

Larry Kelley

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Advertising Media Planning : A Brand Management Approach - Book

Advertising Media Planning : A Brand Management Approach

Kim (University of Oregon, USA) Sheehan

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Book

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Kenneth Clow

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Effective Advertising : Understanding When, How, and Why Advertising Works - Book

Effective Advertising : Understanding When, How, and Why Advertising Works

Gerard J. Tellis

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£103.00

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Dynamics of International Advertising : Theoretical and Practical Perspectives - Book

Dynamics of International Advertising : Theoretical and Practical Perspectives

Barbara Mueller

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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) - Book

£150.00

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Strategic Advertising Management - Book

Strategic Advertising Management

Larry (Visiting Professor of Marketing at the Turku School of E Percy

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£55.99

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Global Marketing and Advertising : Understanding Cultural Paradoxes - Book

Global Marketing and Advertising : Understanding Cultural Paradoxes

Marieke de Mooij

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Advertising and Promotion - Book

Advertising and Promotion

Chris Hackley

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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Book

The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen (Publicis Media) Katz

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£58.99

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Advertising : Concept and Copy - Book

Advertising : Concept and Copy

George Felton

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Advertising and Popular Culture - Book

Advertising and Popular Culture

Jib Fowles

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£103.00

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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More - Book

Strategic Writing : Multimedia Writing for Public Relations, Advertising and More

Charles Marsh

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£81.99

£81.79

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Advertising Creative : Strategy, Copy, and Design - Book

Advertising Creative : Strategy, Copy, and Design

Tom Altstiel

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£121.00

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Dynamics of Media Writing : Adapt and Connect - Book

Dynamics of Media Writing : Adapt and Connect

Vincent F. Filak

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£103.00

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Persuasion in Society - Book

Persuasion in Society

Jean G. Jones

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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy - Book

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Integrated Marketing Communication : Advertising and Promotion in a Digital World - Book

Integrated Marketing Communication : Advertising and Promotion in a Digital World

Jerome M. Juska

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£61.99

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Ethics in Public Relations : Responsible Advocacy - Book

Ethics in Public Relations : Responsible Advocacy

Kathy R. Fitzpatrick

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£103.00

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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism - Book

Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism

Thomas Bivins

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£56.99

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Marketing Metrics : A Guide to Measuring Marketing Performance for Decision-Making - Book

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