organizational transformation strategies
Amelie Lamaro
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Advertising Methods and Mediums
Thomas Herbert Russell
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Successful Advertising, How to Accomplish it; A Practical Work for Advertisers and Business Men
J Angus MacDonald
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UX Writing : Designing User-Centered Content
Jason C.K. (Texas Tech University, USA) Tham
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Crisis Response Advertising : Insights and Implications from COVID-19
Frauke (University of Nebraska–Lincoln, USA) Hachtmann
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Cutting the Cost of Confusion : Eliminate the High Price of Failure to Communicate
Richard Layton
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Brands and Branding : Strategy to Build and Nurture Brands
Ashita (S.P. Jain Institute of Management and Research, Mumb Aggarwal
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
Anubhav (Jaipuria Institute of Management Lucknow, India) Mishra
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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Add to BasketCollaboration Is the New Competition : Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind
Priscilla McKinney
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Tuning Up : Improving performance and reducing stress in advertising and marketing
David Meikle
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Black Belt Digital (Tm) : Grow Your Aesthetics Brand, Clinic or MedSpa by Becoming a Black Belt in Digital Marketing
Rick O'Neill
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Out-Of-Home Ads Impactful Outdoor Promotion
Rafeal Mechlore
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Commonsense Direct and Digital Marketing
Drayton Bird
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Brand Success : How the World's Top 100 Brands Thrive and Survive
Matt Haig
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The Idea Writers : Copywriting in a New Media and Marketing Era
T. Iezzi
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The Image Factory : Consumer Culture, Photography and the Visual Content Industry
Paul Frosh
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The Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising
Erik Du Plessis
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Adcult USA : The Triumph of Advertising in American Culture
James B. Twitchell
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