Scientific Advertising
Claude Hopkins
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process
Howard Ibach
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The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells
Robert Bly
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The Power of Ignorance : How creative solutions emerge when we admit what we don't know
Dave Trott
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A Dictionary of Marketing
Charles Doyle
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The Brand Book : An insider’s guide to brand building for businesses and organizations
Daryl Fielding
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Persuasive Copywriting : Cut Through the Noise and Communicate With Impact
Andy Maslen
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Ultimate Guide to Google Ads
Perry Marshall
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Ultimate Guide to Facebook Advertising
Perry Marshall
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How to Write Copy That Sells : The Step-By-Step System for More Sales, to More Customers, More Often
Ray Edwards
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Hidden Persuasion : 33 Psychological Influences Techniques in Advertising
Marc Andrews
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Advertising For Dummies
Gary Dahl
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Crossover Creativity : Real-life stories about where creativity comes from
Dave Trott
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Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps
Rob Ashton
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Humanizing B2B : The new truth in marketing that will transform your brand and your sales
Paul Cash
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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The Online Copywriter's Handbook
Robert Bly
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Social Media Success for Every Brand : The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Diaz-Ortiz
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Advertising Outdoors : Watch this Space!
David Bernstein
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