Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Alan Fyall
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Managing Events : Real Challenges, Real Outcomes
Liz Quick
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Film Marketing
Finola (University of Birmingham, UK) Kerrigan
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Business & Marketing Across Cultures
Julie Anne Lee
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Digital Marketing : A Practical Approach
Alan Charlesworth
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Marketing Tourism and Hospitality : Concepts and Cases
Richard George
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How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Chris Leach
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The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice
Alison Theaker
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Sustainable Marketing Planning
Neil Richardson
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Sponsorship in Marketing : Effective Partnerships in Sports, Arts and Events
T. Bettina (University of Oregon, USA) Cornwell
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Marketing Channel Strategy : An Omni-Channel Approach -International Student Edition
Robert W. Palmatier
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Accounting and Business Ethics : An Introduction
Ken (La Trobe University, Australia) McPhail
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Consumer Behaviour in Sport and Events
Daniel Funk
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Digital Luxury : Transforming Brands and Consumer Experiences
Wided Batat
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Price Management : Strategy, Analysis, Decision, Implementation
Hermann Simon
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Pricing Strategy Implementation : Translating Pricing Strategy into Results
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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A Practical Guide to Event Promotion
Nigel Jackson
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Strategic Public Relations Leadership
Anne Gregory
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Integrated Digital Marketing in Practice
Andrew (Nottingham University Business School) Corcoran
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