Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Qualitative Marketing Research : A Cultural Approach
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Qualitative Consumer and Marketing Research
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Infinite Possibility : Creating Customer Value on the Digital Frontier
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The Quintessence of Intercultural Business Communication
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Choice-Based Conjoint Analysis : Models and Designs
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Marketing Research : Applied Insight
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Rum : More than 100 of the world's best rums
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Market Research In A Week : Market Research In Seven Simple Steps
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
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Summary: Advanced Selling Strategies
BusinessNews Publishing
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Summary: Experiential Marketing
BusinessNews Publishing
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Summary: The Power of Pull
BusinessNews Publishing
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Summary: The Referral Engine
BusinessNews Publishing
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A Year Without "Made in China" : One Family's True Life Adventure in the Global Economy
Sara Bongiorni
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Elite China : Luxury Consumer Behavior in China
Pierre Xiao Lu
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
John Karolefski
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Marketing Analytics : Based on First Principles
Robert W. Palmatier
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Cambridge Handbook of Consumer Psychology
Michael I. Norton
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Cambridge Handbook of Consumer Psychology
Michael I. Norton
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